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Analysis of the Chinese clothing market in 2007 and 2008 Consumptionin

After 30 years of economic reforms, China has achieved remarkable success in economic development. Now some economists and marketing experts doubt that China will become a nation of spenders. With rising income levels, the purchasing power of Chinese consumers has increased rapidly. clothing costs have been growing too quickly. Retail sales in the Chinese market in 2007 reached 2.97 billion U.S. dollars with the contribution of clothing 150 billion, according to official figures from the National Bureau of Statistics. Kurt Salmon Associates predicts that by 2020 the total consumption of clothing from China will be approximately 120% of Japan's current 10% in Japan. This view market has attracted many foreign investors. Many clothing manufacturers and international retailers are increasingly viewing China as a potential marker enormous.

However, the apparel market is highly competitive and demanding, both in manufacturing and retail. To carry out effective marketing, is necessary to understand the habits of the population, and important to have proper market segmentation. The research was reported in the literature. For example, Gallup conducted a geographic analysis and suggested that the urban market in China is much higher than in rural areas. Urban residents have higher incomes and power purchasing and therefore people are more sophisticated than the rural population. Cities trends and field trials to marketing strategies in the future. On the other hand, analysis population indicates that the consumer segment in China is promising youth. It was also found that younger consumers (15-35) were more experience with Western products cons elderly (over 35). As for the influence of sex, it was reported that young women were less concerned that price.And like clothing, shoes and bape hoodies BAPE, LRG hoodies, hoodies 10 deep hoodies Ed Hardy, etc.

To reach the most active consumers of clothing, a questionnaire was designed for people over 15-45. A questionnaire investigation was carried out in six Chinese cities, including Beijing, Shanghai, Guangzhou, Chengdu, Xi'an and Harbin. These are some of the largest cities in China, and are relatively evenly distributed geographically: in northern Beijing, Shanghai, east of Xi'an, northwest, southwest Chengdu, Guangzhou in the south, and Harbin in the northeast. These are the largest cities each region, respectively, in terms of economic and social rights and are regarded as fashion centers of the region to die. These cities are considered great influence on consumption patterns for other Chinese cities, and a study on consumption of clothing can give a good indication of the current situation but also the trend whole nation's future.

From the analysis, we conclude that the cost of clothing urban Chinese consumers are increasing rapidly with developing Chinese economy. And how much money Chinese consumers are able and willing to spend on clothes tend to be influenced by several factors that originate of the social, cultural and economic. Geographical differences in the cost of clothing is significant. Important influence on the demographic and socioeconomic variables as age, sex, marital status, education level, occupation and family income. In addition, the interactive effects of location with age, sex and occupation important influence on clothing expenses. It is believed that the era of "a style for all" was the history and the Chinese consumer for example, are never far homogeneous.For some young and BAPE hoodies, bape shoes, shirts LRG hoodies, 10 deep hoodies, Ed Hardy, cap, etc. It is important that manufacturers and retailers of clothing to study the effects of the factors in the costs of clothing and make effective marketing strategies of segmentation.

About the Author

David ZHENG is the CEO of http://slamsneaker.com. A company specialized in selling all kinds of clothing and shoes such as Bape hoodies,Bape Shoes,LRG hoodies,10 deep hoodies,ed hardy hoodies etc.

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